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Opinion

Opinion and analysis of the latest trends in market research and customer understanding.

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Opinion

From social data to digital evidence

With a more complex internet landscape, we need new language for understanding, says new columnist Jillian Ney. 

16 SepDr Jillian Ney
Opinion

Don’t put the future on hold

1 OctPippa Goodman
hourglass with sand
Opinion

Marketing’s forgotten instruction manual

24 SepSam Salama
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Opinion

Curiosity is the human advantage

21 SepNicki Morley
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Writer's Opinion

Commercial qualitative research has, for far too long, allowed thin description and practice to reign – this has made it super easy for AI to walk right in and steal the show.

Mark Thorpe
Write For Us
Opinion

Do pollsters manufacture opinion?

17 SepRobert Struthers
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What ISO certification can and cannot do for your organisation

17 SepJuliana Wood
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Opinion

We reach for culture too early

10 SepSarah Clerkson
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Opinion

Avoiding the fluency trap

9 SepKim Malcolm
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Opinion

Delphi perspectives: From AI capability to human choice

4 SepDr Zsolt Kiss
Delphizsolt-k-RLaug26
Opinion

We’re quietly replacing evidence with synthetic confidence

1 SepMichael Turner
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AI can generate the options. Only people can validate the choice

1 SepSteve Wigmore
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Opinion

Delphi perspectives: Fostering a hybrid practice

28 Aug
adrian sanger and sarah de caux
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