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Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
We need communities more than ever, but in marketing, we’ve lost sight of what they are
Current discussions of community in the marketing industry feel a long way off from reality, says Hanna Chalmers.
Hanna Chalmers
Opinion
Lorna Tilbian: Farewell, Numis
The Impact columnist reflects on the role research played at investment bank Numis, as the organisation becomes part of Deutsche Bank.
Lorna Tilbian
Opinion
Crawford Hollingworth: Making sense of numbers
Numerical skills are vital but often overlooked. The Impact columnist considers how to make numerical information easier to understand.
Crawford Hollingworth
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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Quant Senior Research Exec – Retail
Up to £35,000 + Benefits
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Quant Insight Manager – Consumer and Public Sector
£36,000–£43,000 + Benefits
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Quant / Qual Research Manager – Global Communications Agency
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The world's leading job site for research and insight
Resources Group
Quant Senior Research Exec – Retail
Up to £35,000 + Benefits
Resources Group
Quant Insight Manager – Consumer and Public Sector
£36,000–£43,000 + Benefits
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Quant Senior Research Exec – Retail
Up to £35,000 + Benefits
Resources Group
Quant Insight Manager – Consumer and Public Sector
£36,000–£43,000 + Benefits
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON