NEWS24 January 2011
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SWITZERLAND— Synovate has established a full-service office in Geneva staffed by a team of 12, some of whom have relocated from the company’s Dutch and French offices.
Sales and account management executives have been based in the city for the past several years, but the investment in a full-service operation reflects Switzerland’s increasing importance as a coordination market for international research, said Peter Huijboom, Synovate CEO for Geographies.
He added: “We foresee our Swiss office developing further as a key gateway for our research business globally.”
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