PureSpectrum partners with Lucid

The partnership between the two companies will allow users to purchase respondent access from either platform regardless of whether they are a Lucid or PureSpectrum customer.

Patrick Comer (pictured), founder and chief executive of Lucid, said: “We see an incredible opportunity to drive customer value with this integration. It will unlock previously inaccessible inventory to panel suppliers and researchers.

“As partners we can help grow and support the global insights industry and drive digital transformation faster.”

Michael McCrary, founder and chief executive of PureSpectrum, said: “We see this integration as a wonderful opportunity that brings advantages to customers and the industry as a whole.

“Both companies share a similar vision and we believe there will be immense client benefits by working together.”