NEWS6 July 2015
US — Market research company Ipsos has appointed Peter Minnium as president of Ipsos Connect in the US.
Minnium (pictured) joins from the Interactive Advertising Bureau (IAB) in New York where he has been head of digital brand initiatives since 2010. Prior to that his careers has been in the advertising industry, in particular at Lowe Worldwide where he became director of the Americas.
In his new role at Ipsos he will be developing and leading the newly formed US unit of Ipsos Connect and will report to Pierre Le Manh, CEO, North America, Ipsos, and to Yannick Carriou, Global CEO of Ipsos Connect.
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