NEWS21 April 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— The Internet Advertising Bureau (IAB) and the Association of Online Publishers (AOP) have released guidelines that aim to help marketers get the most out of their online ad effectiveness research.
The guidelines cover the basics, from when to use ad effectiveness surveys to how to limit the number of times individual web users are exposed to the same survey. It also advises on minimum sample sizes to ensure robustness in results.
IAB research head Tim Elkington said: “We hope that the guidelines, developed jointly by the IAB and AOP, will help research professionals and advertisers use online survey tools effectively to evaluate their online activity while also ensuring that internet users continue to enjoy surfing their favourite sites without interruption.”
Download the guidelines here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
The Ministry of Justice
Head of Insight & Evaluation at Ministry of Justice
national salary range is £50,427–£59,000, London salary range is £54,274–£63,500
Spalding Goobey Associates
Research Manager – Quantitative Tracking Research – Strategic Insights Consultancy
£40 – 52,000 + Bens
Resources Group
Research Executive – Strategic Consultancy – Consumer
£27,000–£32,000 + Benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments