FTC sets rules on research use in ad endorsement guidelines
The guidelines state that a company that uses the results of research it sponsored in an advert must disclose the connection between themselves and the company that carried out the survey.
Likewise, a blogger making a product endorsement must disclose any “material connections” they share with the product.
The FTC said the guidelines are “administrative interpretations” of the law to help advertisers comply with the Federal Trade Commission Act. They were last updated in 1980.
A PDF download is available here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments