CoolTool unveils ‘Expedia for MR’ offering

CoolTool.com aims to allow research buyers to choose and cooperate with suppliers through a single platform, while agencies can buy or sell any of their services through the site.

The service is a “free and open” platform that allows visitors to buy and sell methodologies, questionnaires and related research tools and services.

CEO Dmitry Gaiduk said: “We created CoolTool because we truly believe that digital market research offers great opportunities and benefits. What Expedia did to the travel industry, we’re bringing to market research. Having developed a comprehensive web-based platform we offer solutions to start your brand new market research life.”