Read of the Day

Synthetic data ‘lacks logical consistency’

Strategic insight and customer analytics group Strat7 has published a white paper evaluating the performance and reliability of synthetic data in market research – finding that it struggles when subjected to complex analysis.

1 JulKatie McQuater

Reforms needed at ONS, finds review

30 JunLiam Kay-McClean

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Insights at sea: Research reflections from Cannes Lions

30 JunDevora Rogers

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Why research needs anthropology (more than ever)

24 JunLouise Pasteur de Faria

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Opinion

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Who counts as American? What the LA protests really reveal

What do flashpoints such as the recent ICE protests in Los Angeles tell us? Clifford Young and Mallory Newall explain why context is key to meaning.

23 JunMallory Newall

Narrative still matters in a fragmented world

18 JunCristina de Balanzo

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Clients are asking for ISO 20252 – are you ready to answer?

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Seven core ingredients to creating customer-led transformation

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Writer's Opinion

A story that makes the headlines has shape: it’s timely, valuable and engaging. It has a clear point of view.

Iosetta Santini

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Interviews

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Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 Jun Katie McQuater

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

Joshua Proctor

Joshua Proctor: ‘What we do is about niches and untold stories’

2 Jun Liam Kay-McClean

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Next generation chat with Joshua Proctor: ‘What we do is about niches and untold stories’

Why research needs anthropologists (more than ever)

Black Swan Data joins Mintel

‘This is a problem for democracy, not just individual parties’

Mark Read to leave WPP after seven years as CEO

How I work: Aaron Kechley, CEO, Zappi

Themes

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The research sector must increase vigilance to create better data

MRS chief executive Jane Frost launches a call to action for those in the research sector.

1 MayJane Frost

‘We are arbiters of truth’

21 MayKatie McQuater

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How can UX be more inclusive?

29 AprLiam Kay-McClean

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‘This is a problem for democracy’

6 JunChristian Walsh

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