Read of the Day

Decline in research budgets

Economy

Budgets allocated to market research have fallen in the second quarter of 2025, according to the latest IPA Bellwether.

17 JulLiam Kay-McClean

What does it mean to tell a story with data?

18 JulEllie Webster

What’s on the horizon for the research job market?

15 JulSaher Khalid

overhead view of man and woman shaking hands across a desk during interview

Census to go ahead in 2031

Census abstract image

Opinion

More opinion

mature businesswoman writes in notepad at wooden desk in front of computer, surrounded by documents

Older, wiser professionals are essential in the AI age

Liz Norman reflects on the value of wisdom and contextual understanding.

14 JulLiz Norman

Pride in London: A meaningful moment for our sector

9 JulDaniel Cunill

Cannes: Creativity without insight feels totally wrong

7 JulTash Walker

Idea_brain_behaviour_science_research_experiment_crop

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AI-moderated interviews explained: how conversational research delivers high-qualitative data at scale

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Writer's Opinion

The types of soft skills we develop during training can’t even be called ‘soft’ in this day and age. They are survival skills in this weird world that is taking shape with AI.

Louise Pasteur de Faria

Write For Us

Interviews

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Vidisha Gaglani

How I work: Vidisha Gaglani, CEO, Streetbees

2 Jul Liam Kay-McClean

Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 Jun Katie McQuater

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

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Popular

Why research needs anthropologists (more than ever)

MRS names 15 Research Heroes for 2025

Synthetic data ‘lacks logical consistency’, finds Strat7 study

Insight insiders: The Good Side’s Kathryn Blanshard on independent thinking & proving insight’s worth

Measure for measure: What do brands think about data quality?

Ipsos UK CEO Kelly Beaver: ‘Real people are the core and heart of our industry’

Themes

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jane frost

The research sector must increase vigilance to create better data

MRS chief executive Jane Frost launches a call to action for those in the research sector.

1 MayJane Frost

‘We are arbiters of truth’

21 MayKatie McQuater

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How can UX be more inclusive?

29 AprLiam Kay-McClean

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‘This is a problem for democracy’

6 JunChristian Walsh

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