Read of the Day

Pollster Sir Robert Worcester dies

sir robert worcester

Sir Robert Worcester, founder of MORI, has died at the age of 91.

A foot in the door: Building a research internship

9 SepLiam Kay-McClean

Prince Eduzo, Adnan Dahir and Ahmed Taha

New norms: Is it time to move beyond the benchmark?

3 SepJack Millership

Benchmarks ranking progress innovation_crop

Campaign launched to highlight importance of face-to-face research

Opinion

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hand holding a blue compass to navigate in a city

Through the AI looking glass: How trust is moving

As AI impacts how we access information and make decisions, the research sector should help brands understand how to influence inputs and measure outputs, says Jeremy Hollow.

27 AugJeremy Hollow

Stuck in the middle: Why we need outliers

22 AugJoey Zeelen

Arrow pointing offroad

User research isn't just for researchers: Four trends shaping UX

28 AugKimberly Bastoni

Abstract image on sharing ideas

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The power of operations in the market research industry

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Writer's Opinion

If we continue to charge clients based on time and process, we miss the dividend that AI can potentially deliver for us.

Richard Owen

Write For Us

Interviews

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Brad Anderson

Qualtrics’ Brad Anderson: ‘Research is going to fundamentally change’

24 Jul Liam Kay-McClean

Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 Jun Katie McQuater

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

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Popular

Ben Page to leave Ipsos, with Jean Laurent Poitou appointed CEO

Streetbees files for administration

Streetbees collapses after investment talks fail

Cohere adds to leadership after $500m funding round

Accenture buys generative AI business

Rest and relaxation: How insight is driving the Tui holiday experience

Themes

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Glasses reflecting data

What do brands think about data quality?

For clients, data quality is fast becoming a pressing issue. Some are starting to take a tougher approach. Liam Kay-McClean examines some of the key questions.

10 JulLiam Kay-McClean

Pride in London: A meaningful moment for our sector

9 JulDaniel Cunill

Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

‘This is a problem for democracy’

6 JunChristian Walsh

Polling station

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Town/Country: London
Email: info@criteria.co.uk

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