Coverage of the Market Research Society's Annual Conference - Impact 2016
Bill Bryson on being selective with research
UK – The trick to using research is to “gather so much information that you have to be selective about the parts that are necessary to do the job, to make a book cohesive”, according to author Bill Bryson.
Unilever unveils open research platform
UK — Unilever and a number of industry partners, including the Market Research Society (MRS), has announced the creation of an open platform to enable joining forces on addressing global development and sustainability challenges.
Picture this – visuals are ‘gold dust’ for brands and researchers
UK – Visuals can be both keys to valuable insight and powerful ways to deliver memorable research data, the MRS annual conference heard today.