Impact 2022 Archive

Opinion21 March 2022

Closing the opportunity gap - how the research industry can help

Prof Dan Breznitz’s fascinating keynote points to some important ways to close the opportunity gap and help deliver this essential agenda. His vision of collaboration between local government, business, academia and communities is an inspiring one, writes Anastasia Knox, Associate Partner, BritainThinks.

News18 March 2022

Combining face-to-face and online focus groups can reap benefits

Combining face-to-face and online focus groups within the same project can lead to boundless opportunities, says a leading market research executive.

News18 March 2022

Businesses must embrace social causes for the right reasons

Liam Kay-McClean

Businesses need to demonstrate they are getting involved in social or charitable causes because they are “at the heart” of their purpose, according to a Market Research Society Impact 2022 conference panel.

News18 March 2022

Research must help marketers embrace behavioural science

Liam Kay-McClean

The market research industry should “kill” some traditional forms of research and more work needs to be done to help marketers understand and appreciate behavioural science, the Market Research Society’s Impact 2022 conference has heard.

News18 March 2022

The power of keeping it simple

Colette Doyle

Rejecting an overly complex business model and embracing simplicity has served the family-owned Timpson Group well over its almost 160 years of operation, CEO James Timpson has revealed.

News18 March 2022

MRX 'hugely important' to my brand, says skincare founder

Research is “hugely important” to skincare brand Childs Farm, says its founder, who has spoken out against greenwashing from large corporations.

News17 March 2022

Brands urged not to 'bamboozle' consumers in eco-messaging

Brands should not “bamboozle” and “lie” to consumers about their sustainability efforts or they face being accused of greenwashing, according to business and sustainability leaders.

News17 March 2022

No easy cure for cyberfraud

Liam Kay-McClean

There is no “silver bullet” to eradicate cyberfraud and research companies need to be more flexible with their tactics to prevent surveys being infiltrated, the Market Research Society’s Impact 2022 conference has heard.

News17 March 2022

Why we must bring big data into the insights mix

Colette Doyle

There is “an immense complementary overlap” between research techniques and data mining and the use of big data in customer insights, according to Saj Arshad, chief customer and marketing officer at Santander UK and incoming president of the Market Research Society (MRS).

News17 March 2022

Research sector should ensure 'transparency' of political & business leaders

The market research sector has an “important role” to play in holding leaders to account, ensuring decisions are “fact-based”, according to former Unilever CEO Paul Polman.