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The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research.

The winners of the MRS Awards 2016 were announced at Supernova London on 5 December. Download the Book of the Night to see what the judges had to say about the winners.

MRS awards


MRS President's Medal

Africa's Voices - read more here

MRS Grand Prix for Greatest Impact

Kantar TNS and the Scottish Government

MRS Award for Advertising & Media Research

Sponsored by Credos

BBC Global News

MRS Award for Applications of Research

Sponsored by The Market Insight Forum Richmond Events

Home Office

MRS/BIG Award for Business-to-Business Research

Lightspeed & Kantar TNS

MRS Award for Financial Services Research

Sponsored by Lark Insurance

British Gas, Decision Technology & Sparkler

MRS Award for Healthcare Research

Sponsored by GlobaLexicon

Department of Health & Revealing Reality

MRS/ICG Independents' Day Award

Hope + Anchor

MRS Award for Innovation in Research Methodology

Sponsored by Kantar TNS


MRS/AURA Award for Insight Management

Catalyx & 100% Open

MRS Award for International Research

Sponsored by Unilever

Firefish & PayPal

MRS Award for New Consumer Insights

Sponsored by Criteria Fieldwork

Kantar TNS and the Scottish Government

MRS Award for Public Policy/Social Research

Sponsored by the Insight Show

Flamingo, United Nations Agencies & NGOs

AQR Prosper Riley-Smith Award for Qualitative Excellence

Acacia Avenue & LTA

Northstar Research Partners

MRS Award for Social Media Research

Initiated and sponsored by Twitter

Kantar TNS & Unilever

MRS Silver Medal

John R. Rossiter, Sara Dolnicar and Bettina Grün

MRS/ASC Award for Technology Effectiveness


Virginia Valentine Award for Cultural Insights

Initiated and sponsored by Truth

Firefish & PayPal

Research Live Awards

Best Agency with a turnover above £20million

Sponsored by Foreign Tongues

Hall & Partners

Best Agency with a turnover below £20million

Sponsored by Foreign Tongues

Circle Research

Best In-house Team

The Football Association

Best Innovation

Sponsored by IFF International

Girl Effect, 2CV & Maido

Best New Agency

Sponsored by RP Translate

Fineline Market Research

Best Place to Work

Sponsored by Kogan Page

Opinium Research

Business Impact of the Year

Sponsored by The Marketing Society

Penguin Random House

Newcomer of the Year

Sponsored by Keen As Mustard

Graeme Cade, Circle Research