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Opinion
Mixed methodologies: a recipe for more error, not less?
Mixing research methodologies doesn’t automatically increase the validity of a study’s findings, argues Philip Graves. If the contribution of each part isn’t clearly understood, particularly in terms of its psychological validity, there is a very real risk of making erroneous conclusions, he warns.
Opinion
Happy rulers: what will the government be measuring?
The UK government wants to measure national wellbeing, but asking people how happy they are is plagued with pitfalls, says author and consumer behaviour consultant Philip Graves. Even satisfaction is fleeting, he says. Humans have evolved to keep running on the treadmill of progress rather than stand back and say, “Yes, that’s perfect”.
Opinion
Not enough articles tagged ...
Opinion
Mixed methodologies: a recipe for more error, not less?
Mixing research methodologies doesn’t automatically increase the validity of a study’s findings, argues Philip Graves. If the contribution of each part isn’t clearly understood, particularly in terms of its psychological validity, there is a very real risk of making erroneous conclusions, he warns.
Opinion
Happy rulers: what will the government be measuring?
The UK government wants to measure national wellbeing, but asking people how happy they are is plagued with pitfalls, says author and consumer behaviour consultant Philip Graves. Even satisfaction is fleeting, he says. Humans have evolved to keep running on the treadmill of progress rather than stand back and say, “Yes, that’s perfect”.
Opinion
Not enough articles tagged ...
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Research Analyst (Portuguese fluency) – Retail Finance Insights Consultancy
£26–34,000
Spalding Goobey Associates
Associate Director – Quant– Something a little different where you can make a real difference
£45,000 – 55,000 + bens
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Research Analyst (Portuguese fluency) – Retail Finance Insights Consultancy
£26–34,000
Spalding Goobey Associates
Associate Director – Quant– Something a little different where you can make a real difference
£45,000 – 55,000 + bens
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON