Tom Ewing

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Opinion

Making online spend work in the long term

Tom Ewing
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Opinion

Research is the answer to the ad gender stereotyping problem

Tom Ewing

Opinion

What Facebook thinks about market research

Sean Bruich, Facebook’s head of measurement research, promised to tell Esomar 3D delegates what research needs to do better. But was he there to praise the industry or bury it? Tom Ewing reports.

Opinion

What the Foucault? Uses and misuses of social media research

Esomar 3D ventures into the “wild gardens” of social networks and internet forums. Tom Ewing follows.

Opinion

Three routes to digital enlightenment

Opinion

Researchers in Chicago ponder the future of MROCs

Research communities were a hot topic at Esomar’s online conference, but questions remain over what the future holds for them, with agencies espousing various approaches.

@RESEARCH LIVE