OPINION20 March 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
OPINION20 March 2013
In the MRS Conference session on The Dynamics of Engagement, Nissan’s social and digital engagement manager for EMEA and India, Rich Rust explained how the car company utilised social networks to support its business.
In the MRS Conference session on The Dynamics of Engagement, Nissan’s social and digital engagement manager for EMEA and India, Rich Rust explained how the car company utilised social networks to support its business.
“We use social media to broaden research on a business-to-business need and social media allows the building of efficiency around customer relations,” he said.
However, there was a warning from IBM’s Guy Stevens not to treat social media as too different from more traditional channels.
“You must treat problems within social media as the same,” he said. “If there is a complaint, the resolution of a complaint must be handled in the normal way and process.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Manager – Research with a Social Purpose!
£38 – 48,000 + great benefits
The Survey Initiative
Research Analyst
£32,000
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments