YouthSight partners with LivingLens on video

The ongoing partnership agreement will allow YouthSight to capture and analyse video across qualitative and quantative projects, including those using YouthSight’s youth research panel OpinionPanel Community.

It will allow YouthSight to offer its clients – including brands, universities and advertising agencies – the ability to capture video by app and webcam.

Ben Marks, managing director of YouthSight, said: “Video is the ideal medium to capture feedback from millennials. Not only are they comfortable with the technology, but enjoy being able to feed back in this way. Engagement with both our respondents and our clients is key for us.

He added that the partnership would allow the company to get to the insights from video “quickly and easily”.