NEWS16 August 2022
US – Television technology, advertising and analytics business Samba TV has partnered with advertising technology platform Smartclip to launch into the Spanish market.
The entry into Spain follows the expansion of Samba TV into the Australian, British and German markets, as well as the launch of a partnership in France.
The partnership will make Samba TV’s smart TV viewership data available to Spanish advertisers through Smartclip’s adtech platform.
Advertisers in Spain will also be able to use Samba TV’s viewership data to measure campaign reach and frequency.
David Barker, senior vice-president of international sales at Samba TV, said: “We are thrilled to be announcing our latest partnership, offering advertisers an advanced new capability to connect with audiences across every screen, delivering seamless viewing experiences in the growing connected television space.
“The combination of our privacy-compliant viewership data and Smartclip’s impressive tech infrastructure will empower advertisers to drive meaningful business impact as viewership behaviour continues to evolve.”
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