Leet joins YouGov as General Manager

In his new role, Leet will oversee YouGov’s sales, marketing and client services teams, focusing specifically on the growth and expansion of YouGov’s product and subscription business in the UK.

“I am pleased to welcome Ben to the business," said YouGov CEO Stephan Shakespeare. "He has a wealth of experience in the industry, and his expertise will help to build on the success we have had in our product and subscription services in recent years."

Leet had been at Dalia Research since February of this year, following Instantly’s acquisition by SSI.