NEWS6 January 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS6 January 2021
US – Global financial information business Bloomberg has completed its acquisition of consumer data analytics company Second Measure.
Founded in 2015, Second Measure analyses anonymised purchases to offer tools that monitor company performance and consumer behaviour.
The Bay Area-headquartered company also has an office in New York.
The acquisition of Second Measure will add consumer transaction data analytics to expand Bloomberg’s company research. Investors can use the tools to obtain industry insights and validate investment theses, according to Bloomberg.
The financial terms of the deal have not been disclosed.
Shawn Edwards, chief technology officer at Bloomberg, said: “Our clients are increasingly incorporating non-traditional data in their investment and business strategy decisions.
“By combining our strengths, we will be able to expand access to this intelligence.”
Mike Babineau and Lillian Chou, co-founders of Second Measure, added: “This provides a tremendous opportunity to bring new data, tools, and methods to the market.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager – Hybrid or Full Remote Working – Health / Social
Up to circa £46,500 + Benefits
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments