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News and opinion about how media, film and TV is using research and insight to connect with audiences.
News
Senior changes at Kantar TGI and insight
Kantar has changed its senior leadership for its TGI and insight businesses, with Rachel Macey promoted to managing director, TGI and insight, UK and Ireland.
News
Ad spend rose 6.1% in 2023
There was a 6.1% increase in investment in the UK advertising market in 2023, rising to a total £36.6bn, according to the latest AA and Warc expenditure report.
News
Deutsche Telekom and Equativ work together on TV adverts
Telecommunications giant Deutsche Telekom has partnered with advertising technology business Equativ on targetable TV advertising through programmatic marketing in Germany.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Resources Group
Business Development Director – Tech/Data Collection Platform
£Negotiable plus strong bonus
Resources Group
Senior Research Executive – Quantitative –Strategy & Insight Consultancy
£33,000–£37,000 + strong benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Resources Group
Business Development Director – Tech/Data Collection Platform
£Negotiable plus strong bonus
Resources Group
Senior Research Executive – Quantitative –Strategy & Insight Consultancy
£33,000–£37,000 + strong benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON