Youth research - 7 May 2009

7 May 2009
Sadler’s Wells - London EC1

Have things really changed that much since we were young? Have we forgotten the thoughts, feelings, pressure and suspicions we experienced as teenagers and young adults?

The answer to these questions is YES and that is why researching, engaging and understanding youth audiences is notoriously difficult. Youth sub culture has evolved rapidly over the past few years. There has been a shift from youth audiences simply observing different media, brands and products to actively participating in their development, content and messages. Consequently research methods to engage youth audiences must also adapt to get closer, engage and communicate with this important segment