Research
Vickie Abrahamson FREELANCE
Stories by this contributor.
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LGBT: the global momentum
29-Sep-2010
The lesbian, gay, bisexual and transgender (LGBT) demographic is gaining significant traction in its quest for gender equality, says Panoramix Global’s Vickie Abrahamson in part three of our series on consumer trends shaping the world. A new era of market opportunities awaits, she says.
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Thirsty planet
26-Aug-2010
Part two of our series on consumer trends shaping the world sees Panoramix Global’s Vickie Abrahamson getting to grips with an impending global water shortage. With water poverty on the rise, companies can’t afford to be seen as wasteful and must take steps to minimise their usage and make a virtue of it, she says.