OPINION12 April 2010

Tweets predict sales – or do they?

Is the power of gossip stronger than the power of surveys?

Interesting article on the BBC: http://news.bbc.co.uk/1/hi/technology/8612292.stm

This shows how tweets are just starting to be used for predicting sales. OK, so perhaps it worked once but that does not prove that will always be the case.

Nonetheless some interesting fodder for looking at predictive analytics in a different way: perhaps the power of gossip is stronger than the power of surveys.

Steven Walden

@RESEARCH LIVE

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