Talking normally, London
Writer, journalist, communications trainer and blogger, occasionally to be seen in Research Magazine, always at his blog Talk Normal.
Blog Posts (22)
The Talk Normal massive is in favour of the 10:23 campaign: a bunch of protestors is going to take a massive overdose of homeopathic remedies tomorrow.
If you’ve been reading the blogs you’ll know that we are on the verge of a revolution. Thanks to Apple’s tablet computer nothing will ever be the same ever again. So I thought I’d look into how good Apple and Microsoft have been at getting us to mount the barricades for their respective revolutions.
As the CEOs of the large US banks appear in front of their senior politicians to admit to as little as possible – while approving billions in bonuses from trading in a market created and supported almost entirely by central banks – it’s worth having a look in the press to see what’s motivating our CEOs to do good.
I’m not looking forward to 17 January 2010, which at this desk will be known as Crap Sunday, one day before Blue Monday, the arbitrary media invention of the most depressing day of the year.
It comes to my notice that Google has launched a phone. But not just any old phone: Google has launched a game-changing phone.
Tim Phillips contributes to:
Comment on: MR and PR – a marriage made in heaven?
Hi Mark, sorry for not replying earlier. I completely agree with most of what you say, especially the idea that the Hitler research did more for MR than any number of reports locked in a cupboard. BUT, as any working journalist will tell you, the tidal wave of horrible, badly-done, self-serving PR research is depressing. The problem is that the public will come to perceive all research as cynical and fixed. Rather like (he says defensively) they might assume that all journalists exist to twist facts and make your life a misery, when only 60 per cent of us are like that. My fear is that the cheap tools for DIY research will create a "race to the bottom" for amateurish researchers who know just enough to fix the numbers for maximum exposure. At that point serious, comparatively expensive and more nuanced research will rarely get a look-in. I too like (most) PR companies. I couldn't do my job without them. But I am surprised that the MR industry is not more robust in criticising cynical interlopers, and in making journalists and the public aware of when the figures have been manipulated for the sake of publicity.
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