OPINION15 July 2010

The World Cup in words, stats and pictures

All the drama and passion of the world’s most-watched sporting event – distilled into a jpeg.

Upwards of 20 surveys must have crossed my desk since the World Cup started, reporting everything you could ever possibly want to know about how it would affect consumer behaviour, food and drink sales, media habits etc.

All interesting stuff – but it was a struggle to figure out how best to report it all. Thanks, then, to online PR and social media agency Simply Zesty, who have distilled some interesting facts and figures into this handy infographic.

World Cup Infographic

You can download and view a bigger version of this graphic over on the Simply Zesty blog.

Brian Tarran

@RESEARCH LIVE

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