The programme

The continuing recession and perceived disorder in the financial services sector has significantly affected consumers’ personal finances, their relationships with financial institutions, their attitudes toward saving and borrowing and the value placed on different financial products. Attracting and retaining customers through this turmoil is more challenging than ever.

With this in mind, the 2009 programme focuses on post-credit crunch demands, regaining customer confidence, attracting new customers and retaining them.  Chaired by Richard Young, the event will assemble top financial services researchers to impart views and ideas on the use of insight research to better understand and communicate with customers in these challenging times and to highlight the role research will play in revitalising the financial sector

Gain valuable insights on:

Developing new models to fuel the green shoots of recovery
Rebranding and rebuilding broken trust with valued customer segments
Understanding and responding to customers’ drivers and inhibitors in an economic downturn
Communicating effectively using the right language and channel strategy
Improving acquisition and loyalty of high net-worth customers
Developing detailed customer insights that translate into targeted service offerings