The green consumer - 19 Nov 2008

19 November 2008
Lewis Media Center, London

It is a widely accepted that green marketing provides companies with a competitive advantage, yet, three out of four companies have no green marketing in place. In May 2008, The Wall Street Journal published research on consumer purchasing behaviour in relation to ethically produced products. Interestingly, in the case of coffee, they found that “Consumers, at the moment don’t care if it’s 100% ethically produced or 5% ethically produced…they’ll pay the same price premium”

Perhaps this is bad news in the short run for companies and products which place a priority on doing good, as opposed to making money but, in the long run, the general public will become better informed and highly ethical goods will be able to demand a premium.

This conference, hosted by the Research Conferences, will delivered valuable and accurate insights into the emerging “green consumer”:  Delegates gained knowledge from real-life case studies and practical, applicable learnings, plus excellent networking opportunities with some of the thought leaders in this field.