Research
Tamara Barber FREELANCE
Stories by this contributor.
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Community buy-in
8-Feb-2011
Yesterday’s big news was Omnicom’s purchase of online community firm Communispace. Here, Forrester analyst Tamara Barber looks at what lessons the acquisition has for the MR industry and what it means for the future of Communispace.
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The race is on for selling MROCs to agencies
7-Apr-2010
This week, Passenger announced that it is officially selling its online community software and services into agencies in the digital marketing and market research space. Here are some quick reactions on what this means.
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Market research catches up with Web 2.0
16-Nov-2009
Forrester analyst Tamara Barber says it’s time for the industry to embrace online communities as a research tool – and defends the increasingly unfashionable term ‘Web 2.0’