Saturday, 04 February 2012

This is an exciting time for the market research and customer insight industry. Social media, mobile, behavioural economics and neuroscience have sparked a wave of new ideas, innovation and debate about the future of research. Research is the home of that debate – offering competing visions from the biggest names and the brightest thinkers in the industry.

Like the companies we report on, we know that basic data delivery is no longer enough. The real value of Research lies in original insight, analysis and opinion that you can’t get anywhere else.

The magazine is a concise, authoritative and essential read, tailor-made for the busy insight professional and split into three sections:

  • Briefing takes readers through the biggest stories of the past month, featuring interviews with those in the news and those making it
  • Insight is where our writers, industry experts and big-name contributors address hot-button issues and host round table debates on the topics that matter
  • People focuses on the individuals that deliver the insight that powers business. Featuring irreverent opinion, careers advice and a round-up of the latest appointments and promotions

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