New media and research technologies presentations
New media and research technnologies:
Building digital consumer insights and developing new approaches to reach niche audiences.
Presentations from the New media and research technologies conference 2009 are availible for you to download for two weeks from today - if you plan to reference them later you will need to save them.
Presentations available:
Chair’s opening
Fiona Blades, CEO, MESH Planning
The next big thing
James Myring, Director Media and Advertising, Continental Research
Assessing the viability of different digital distribution models in the music, film and gaming markets
Ian Bramley - Director of Entertainment, Ipsos MediaCT
BBC case study:
Using real time analysis to identify consumers’ changing requirements and responses towards news consumed at home and abroad
Nathan Evans, Senior Experience Executive, Mesh Planning
Jemma Ahmed, Digital Insight Executive, BBC Worldwide
Research 3.0: real-time research and collaborative approaches for adaptive brand planning
Francesco Dorazio, Head of Social Media Insights and Planning, Face
Creating a successful online community by understanding both online and offlinedrivers
Konrad Collao, Associate Partner,Sparkler
Swapitshop online community research insights: youth interactions with new media
Liliana Mardirossian, Head of Research and Insight SwapitShop
Orange knowledge management case study: Turning insight into actions and business outcomes
Luke Allen, Managing Director, Nunwood - Knowledge Systems
Katrina Rochowski, Consumer Business Unit Insight Communications Executive, Orange
Panel session: Using innovative research technologies to improve respondent accuracy
Beth Corte-Real, Senior Planner - Strategic Planning and Insight, Coca Cola GB
Tim Foley, Managing Director, Pointlogic



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