Thursday, 02 September 2010

New media and research technologies presentations

New media and research technnologies:
Building digital consumer insights and developing new approaches to reach niche audiences.

Presentations from the New media and research technologies conference 2009 are availible for you to download for two weeks from today - if you plan to reference them later you will need to save them.

Presentations available:

Chair’s opening

Fiona Blades, CEO, MESH Planning

The next big thing

James Myring, Director Media and Advertising, Continental Research

Assessing the viability of different digital distribution models in the music, film and gaming markets

Ian Bramley - Director of Entertainment, Ipsos MediaCT

BBC case study:
Using real time analysis to identify consumers’ changing requirements and responses towards news consumed at home and abroad

Nathan Evans, Senior Experience Executive, Mesh Planning
Jemma Ahmed, Digital Insight Executive, BBC Worldwide

Research 3.0: real-time research and collaborative approaches for adaptive brand planning

Francesco Dorazio, Head of Social Media Insights and Planning, Face

Creating a successful online community by understanding both online and offlinedrivers

Konrad Collao, Associate Partner,Sparkler

Swapitshop online community research insights: youth interactions with new media

Liliana Mardirossian, Head of Research and Insight SwapitShop

Orange knowledge management case study: Turning insight into actions and business outcomes

Luke Allen, Managing Director, Nunwood - Knowledge Systems
Katrina Rochowski, Consumer Business Unit Insight Communications Executive, Orange 

Panel session: Using innovative research technologies to improve respondent accuracy

Beth Corte-Real, Senior Planner - Strategic Planning and Insight, Coca Cola GB
Tim Foley, Managing Director, Pointlogic