Steve Phillips
Camden
Steve is the Chief Happiness Officer of Spring Research. His work focuses on understanding consumer motivation and behaviour and he was instrumental in developing the Snakes & Ladders approach to exploring the purchase journey. This work won the ‘Best New Thinking’ award at the MRS Conference and also led to Spring winning the industries Innovation award. As part of the 38th Floor Group, Steve is also a partner in both MESH Planning and Tuned In Research.
Recent activity
Blog Posts (31)
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Research in the year 2020
Steve recently sat on a panel looking at where the research world may be in 2020.
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Gamification or funification?
There’s lots of talk about gamification in research – but is it really gaming, or is it more about making surveys more fun?
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No silver bullet
Why do marketers always look for a single silver bullet to solve complex marketing problems?
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Partnership over competition, the future?
Steve is just back from a workshop with a US based client where 3 different research agencies worked well together.....
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Misbehavioural economics
Everywhere you go right now someone appears to be talking about behavioural economics. But what does it mean for how we do research?
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Comments (12)
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Comment on: Green shoots?
Completely agree and I think it will be a very interesting (and different) research world in 2 years time than it was 2 years ago...
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Comment on: Who loves procurement?
I have similar concerns and have had some bad experiences, I just am not sure if it is procurements fault entirely, I suspect they know little about what we do and it is our (or our clients or both) job to explain it to them. As mentioned, I have no answers just questions at the moment....
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Comment on: Who loves procurement?
Dan, very glad to have someone from the otherside join the debate! What do you think research agencies should be doing to work better with procurement and visa versa?
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Comment on: Who loves procurement?
I must say we hit similar issues in the public sector in our early days. Dan, what do you think about the procurement desire to have fewer agencies which leads them towards selecting larger ones? Is there a good way round this - pursuading companies that specialists are often better than generalists?
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Comment on: Who loves procurement?
Good point Ed, is there a way you think we can educate procurement about the relatively low level of risk from using SME's? Most research projects are relatively short term so presume the chances of the firm not making it through are pretty small. Have you got round this yet?
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