Social Media Research - 23 September 2010

Keynote address: Andrew Keen, author and broadcaster

Andrew Keen is author of Cult of the Amateur: How the Internet is killing our culture, and is widely regarded as the leading contemporary critic of the Internet. The San Francisco Chronicle recently wrote that “every good movement needs a contrarian. Web 2.0 has Andrew Keen.” Andrew was a member of the pioneering generation of Silicon Valley visionaries who first “got” the Internet. He founded Audiocafe.com in 1995 and, as the Chief Executive of Audiocafe.com, became a Silicon Valley celebrity.  He has held senior management positions at a number of venture capital backed start-ups including Pulse, Santa Cruz Networks and Pure Depth. Andrew is currently the Founder and Chief Executive of afterTV LLC, a firm that helps marketers optimise their brand desirability in the post-TV consumer landscape.

Join your industry peers and learn how to:

• Drive accuracy of social media research and establish best practice
• Identify key social media channels and develop effective strategies to meet specific research aims
• Emulate social media and develop bespoke online communities to engage positively with a target market.
• Identify brand VIPs and understand how to drive online brand advocacy
• Monitor and interpret  consumer opinions and preferences derived from online conversations
• Determine what’s next in social media and how researchers can tap into it

Five reasons to attend:http://cms.research-live.com/CMS/storyEdit.aspx?storyCode=4002813#

• Hear from leading social media communities, commentators, research agencies and high profile brands
• Get involved using our live Twitter feeds, online bulletin boards, interactive voting
• Participate in interactive debates and be part of the social media conversation
• Examine how leading brands are using social media to get closer to their audiences and positively influence online conversations
• Save £100 when you book before 20 August with the Early Bird Discount