Simon Chadwick
Management Consultant - Cambiar LLC, Arizona, USA
Over 30 years in research, 18 of them leading research companies in Europe, the USA and globally. An active industry leader in ESOMAR, CASRO, MSI and other organizations. Founded Cambiar in 2004 as a change management consulting firm dedicated to the market research industry.
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What is Google up to with Consumer Surveys?
Let’s face it – we all knew this was coming. If you were a company that possessed massive content, an awesome analytics machine and access to billions of people, wouldn’t you be looking at ways of monetising all of that? If, in the process, you became a classic example of disruptive technology to entire industries, wouldn’t that be cool? So, why are we acting so surprised?
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Comment on: Research in 2012: new methods, stronger structures and less PowerPoint
One thing I would take issue with: investigation of new methodologies and modalities is actually being pushed more by the client side than by research companies (a few. specialist examples aside). Those modalities that work tend to be tested and adopted in a limited fashion, while those that do not add value fall by the wayside. Expect this experimentation to continue in 2012
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