NEWS6 June 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— A San Francisco-based company called Quri is looking to build an army of mystery shoppers through its new mobile app, EasyShift.
The app launched last week and allows iPhone owners to complete short tasks on behalf of brand owners while out shopping, earning themselves cash in the process.
GPS is used to locate nearby tasks. It might be that a brand is looking for someone to check that its promotion is being displayed correctly in a Walgreens store or that its product is in stock.
Users might be asked to take a photo of the relevant display, then answer a series of survey questions – all of which is fed back to Quri for review and analysis by the brand owner.
Co-founder Justin Behar said: “Brands invest hundreds of billions of dollars every year to promote their products in stores, and they need a scalable solution to measure and optimise that investment.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Spalding Goobey Associates
Senior Research Executive – Quantitative Research – For those looking for something a little differe
£33–37,000 + benefits
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments