NEWS21 September 2010
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NEWS21 September 2010
UK— Newspaper publishing group Metro International has appointed Vision Critical to manage its 30,000 strong multi-country proprietary community panel.
The Metro Life Panel (MLP) consists of members across 10 countries – Canada, France, Denmark, Greece, Hungary, Italy, the Netherlands, Portugal, Sweden and the US – and operates in nine languages.
Metro International said that the panel is made up of “young, active and affluent” people it calls Metropolitans, living in major cities where the publisher has a presence. Their contributions are used to help editorial staff create relevant content and the panel is also used for ad effectiveness surveys, strategic planning and a source of consumer insight.
Global MLP manager Eduarda Taveira said: “The [Vision Critical] Sparq software is very intuitive and allows us to create the kind of visual and engaging questions we need to keep our panel members active.”
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