JD Wetherspoon signs SMG for customer insight

The scheme, My Pub Feedback, will ask customers to complete an online feedback form using a login code issued via till receipts.

The agreement will cover 870 Wetherspoon pubs, including its late night offering Lloyds No. 1 Bar.

My Pub Feedback will run alongside the chain’s internal review programme CQSMA – which stands for cleanliness, quality, service, maintenance and atmosphere.

SMG managing director Jeremy Michael said: “My Pub Feedback will allow Wetherspoon to better analyse the impact of consumer satisfaction on financial performance and respond even faster to consumer trends and customer demands.”