Social media monitor Spredfast gets $12m investment

Austin Ventures, the lead investor in Spredfast’s $3.6m Series A round, also participated.

The firm wants to use the money to develop its platform for managing, monitoring and measuring social media activity on channels including Facbook, Twitter, LinkedIn and YouTube. Its technology is used by companies including Warner Brothers, Wells Fargo and Coty.

“Spredfast has really helped shape this market for enterprises – delivering innovative management, analysis and integration capabilities not available anywhere else,” said Doug Pepper, general partner at InterWest. “We are excited to be part of the next round of innovation in this market.”