NEWS25 June 2012

StratLink to open first African office in Nairobi

Middle East and Africa

KENYA— StratLink Global has chosen Nairobi as the base for its new African regional office as it continues to expand its business globally. It will mix quantitative & qualitative research methodologies in its work with clients.

The launch follows more than a year of planning and comes after a review of potential options on the continent. The firm says the Nairobi office will incorporate detailed business analysis, market research and local market knowledge. It was founded in 2007 and is based in New York.

Over the next year StratLink plans to continue to expand the office locally as well as developing its network across Africa. The firm expects to have ten local professionals by 2013.

Joe Fernandez

Middle East and Africa

@RESEARCH LIVE

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