Today's top stories
Advertising revenues reached £18.6bn last year up 5.8%, the highest growth since 2010, according to the Advertising Association and Warc figures.
Jameson will leave in May to ‘pursue new opportunities’ and will be succeeded by Ben van der Werf as head of GfK’s Consumer Experiences business in the UK, Nordics and Baltics.
Shift in TV viewing habits from traditional TV to content streaming is linked in part to a preference for fewer, less intrusive adverts, according to research from IAB.
Realeyes and Imperial College London have been awarded a €3.64 million European Commission grant to develop technology’s capability to measure human emotions.
Former MD of Ströer Digital Group, Martin Hubert, will take over management of the target group specialist on May 1.
76% of consumers believe that brands must be environmentally responsible, according to a new study.
Advertising spend on smartwatches is predicted to reach $68.6 million by 2019, up from an estimated $1.5m this year.
This year will see the (non-voice) time spent on mobile devices overtake that spent on desktops and laptops, according to latest estimates.
Spotify for Brands is launching Playlist Targeting, enabling brands to target audience segments based on the particular ‘mood’ of playlists.
Originally appointed to provide online media audience measurement in 2012, comScore’s contract will now last until 2018.
Mothers’ use of smartphones in the UK out-paces laptops and desktops with 93% of mums regularly using smartphones according to a survey from BabyCentre.
Audience and insights tool company, Instantly, has been commissioned by multi-cultural audience research specialists Quant Edge to build the UK’s first online ethnic market research panel.
52% of UK medical professionals believe the NHS should increase its investment in developing smartphone technology to monitor patients’ health, according to new research.
Yannis Kotziagkiaouridis has joined Wunderman as global chief analytics officer based in its Dallas office.
Consumer insights and analytics company Bonamy Finch has launched BoFiLer, a segment profiling tool designed to help market research agencies more easily compare and select segment solutions.
The WPP data company’s newest office will be in Cape Town, following sponsorship from local WPP companies.
Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the latest IPA Bellwether Report.