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Wednesday, 22 October 2014

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Today's top stories

Bug Insights expands with Rezac hire


Marketing analytics company Bug Insights has hired John Rezac as a senior consultant responsible for business development and strategy.

uSamp promotes Jolls to CMO


Andy Jolls, previously SVP of global marketing communications, has been promoted to chief marketing officer.

Cint and Borderless Access in tech-led collaboration


Cint’s OpinionHub platform will combine with Borderless Access’ DOI panel assets, profiling, targeting, pricing and ordering.

Tribes Research buys EasyInsites


Tribes Research has acquired panel company EasyInsites with the new business based in Guildford.

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'Wellness uprising' sweeping US


People of all ages and demographics are rapidly adopting healthier lifestyles as their awareness of personal wellness increases, according to a report from shopping behaviour and retail trends consultancy WSL.

CMOs struggle to deliver measurable ROI despite added pressure


New research suggests CMOs are under greater pressure to deliver measurable ROI in digital and mobile than five years ago, but are finding it difficult to do so.

Dunnhumby adds new research tool


Dunnhumby has launched its Behavioural Attitudinal Research (BAR) tool to help brands identify specific consumer groups.

Smirnoff hires Atkinson for planning role


Former head of planning at Leo Burnett Sydney, Luke Atkinson, has been appointed by Smirnoff to head its consumer and cultural planning.

Verve hires Pearson to lead client development


Charles Pearson has been appointed senior vice president of client development at Verve North America.

European purchasing power climbs


Europeans have around 2% more disposable income this year than they did last year, according to a new report from GfK.

M&S scales up mobile polling to over 60,000 workers


Marks & Spencer has used Labor Link mobile technology to gather feedback from 64,320 workers in five countries.

Timing set for newspaper audience measurement system


The formal Request for Proposals (RFP) will be published on 31 October 2014 inviting research and analytics providers to bid for the new newspaper and magazine multi-platform measurement system.

Snapchat becomes latest app to welcome ads


Messaging app placed a 20-second trailer for a horror film in its Recent Updates screen for users in the US over the weekend.

Adobe and Nielsen to partner on digital content measurement platform


Companies form a strategic alliance to deliver cross-platform system for measuring online TV, video and other digital content across the web and apps.

Social best measure of people's passions says Edwina Dunn


Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby said in an exclusive interview with the Market Research Society that new models of behaviour based on how people use social media will emerge.

Only a fifth of Antipodean firms have a big data strategy


Companies in Australia and New Zealand are “failing to capitalise on the possibilities offered by big data analytics” according to new research.

Human interaction 'drives brand advocacy'


33% of consumers said they would be more likely to make a purchase (after doing research online) as a result of talking to an operator on the phone, according to a new study.

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