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Wednesday, 28 January 2015

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Today's top stories

Tencent tops China brand value table


Internet service company Tencent has become the most valuable Chinese brand for the first time, ahead of Alibaba and China Mobile, in WPP and Millward Brown’s fifth annual BrandZ ranking.

Simpson Carpenter adds to qual team


Research and insights company Simpson Carpenter has hired Pedro Oliveira and Sophie Mason to boost its qualitative team.

IPA launches behavioural economics guide


The guide sets out the five common behavioural economics strategies to emerge from the analysis of six years of IPA Effectiveness Awards papers.

Online accounts for 39% of entertainment retail


Amazon took one in every four pounds spent on physical music, games and video in Britain in the run up to Christmas this year with online shopping now making up 39% of all transactions in the sector according to Kantar Worldpanel.

Natalie Gunning joins Impact Health


Gunning has joined the company from Ipsos Healthcare as research manager.

TNS Italy appoints CEO


Kantar-owned TNS has made Federico Capeci its chief digital officer and CEO for TNS Italy based in Milan.

Repucom hires Callay to lead on media research and content


Alexandre Callay joins the sports marketing research firm from Mediametrie, where he was key accounts director.

Nunwood reports strong growth in 2014


The company saw its UK business grow by 23% last year.

YouGov offers candidates constituency-based data


YouGov has extended the reach of its Profiles tools to provide constituency-focused big data to all election candidates in the run up to the general election.

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Shareholder changes for Research Now


Digital data collection company Research Now has announced that private equity firm Court Square Capital Partners is to acquire shares in the company from a group of shareholders.

Advertising spend growth forecast to slow


The latest Consensus Ad Forecast from Warc estimates that growth in global advertising expenditure will slow to 5.1% this year.

Ghostery chief privacy officer to address EU Parliament


Todd Ruback, chief privacy officer of digital privacy and transparency consultancy Ghostery will address the EU Parliament about the impact on business of the EU Data Protection Regulation.

McCallum Layton adds to data processing team


Daniel Szigeti has joined the company as a data analyst.

Marketing activity shows strong start to the year


The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.

BA creates standalone customer experience unit


Former head of marketing, Abigail Comber, has been appointed to the newly-created role of head of customer at British Airways (BA) in a major marketing reshuffle.

Data Liberation appoints new CEO


Market research technology consultancy Data Liberation has appointed Pat Molloy as its new CEO as part of a shake-up of its exec team.

Summit launches predictive analytics platform


Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

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