Today's top stories
IAB picks Firefish to measure consumer multi-screening
UK — The Internet Advertising Bureau UK (IAB) has selected Firefish to head up a major research project to examine how consumers move from one device to another to navigate along the purchase journey.
Clear Channel taps into UK's young adults
UK — Outdoor media owner Clear Channel has launched an audience insight community aimed at connecting with 18-34 year-olds in eight major UK cities.
FashionPlaytes and Toluna team up for tween insights
US — FashionPlaytes has teamed up with online research firm Toluna to help give brands greater insight into what makes tween girls tick.
Top Right Group picks Sky IQ for consumer insight overhaul
UK — Business-to-business multiplatform media company Top Right Group has picked consumer intelligence specialist Sky IQ, to help overhaul its marketing and customer insight processes.
Lightspeed licenses Beacon platform
US — Lightspeed Research has licensed the Beacon market research platform developed by Decipher.
FEARnet appoints Greer as research director
US — Multi-platform programming service FEARnet has appointed Elizabeth Greer as director of research.
Retail marketing offered eye-tracking check up
UK — A platform has been launched in the UK that aims to help brand owners and retailers measure the effectiveness of their shopper marketing materials through neuromarketing and a panel made up of marketing experts.
News analysis
Finding the right audience
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
Content in context
Social media monitoring tools typically focus on ‘crude’ measures of volume – and in doing so they ignore huge amounts of valuable contextual data, says Face’s innovation chief Francesco D’Orazio. Interview by Brian Tarran.
Taking leave of the census
CACI’s geodemographic segmentation tool Acorn is breaking away from the UK census – the future of which is currently under review. CACI’s John Rae tells Simon Miller what prompted the change in Acorn’s methodology.
Will Stephen Phillips become the most hated man in MR?
Steve Phillips’s new venture, ZappiStore, is looking to automate and reduce the cost of large swathes of quant work. Clients like the idea, he says – but other agencies might not be so keen.
Next generation
Close to the Edge
After the Millennials comes Generation Edge. Ian Pierpoint and Caroline Fletcher consider what this unique group of consumers might mean for brand managers and researchers.
Consumer marketing
Crunch time for consumer NPD
Lay’s recently paid $1m to the consumer who came up with its new potato chip flavour. It’s a sign of the times, says Alex Jones. Consumers don’t trust traditional marketing strategies anymore, so businesses are having to get creative.
Enterprise Feedback Management
The real meaning of EFM
Ipsos Loyalty’s John Carroll cuts through the confusion surrounding Enterprise Feedback Management to get to the heart of why it’s different from traditional customer research.
Insight and strategy
Byte-sized stories
Ebooks are shaking up the publishing industry as MP3s did for music. Former EMI insight chief David Boyle tells Lucy Fisher how he’s helping HarperCollins get to grips with digital consumers.