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Saturday, 01 November 2014

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Today's top stories

Kantar Retail invests in French image recognition business


WPP’s retail and shopper insight agency Kantar Retail has announced an investment in Planorama, a Paris-based image recognition technology company.

uSamp promotes Stein and adds to sales team


Scott Stein has been promoted by uSamp to vice-president, research solutions and will now manage the North American sales team reporting to Ted Bouzakis.

UK loyalty schemes 'lack relevance'


56% of UK consumers are regularly offered irrelevant rewards or discounts, leading to many leaving loyalty programmes as a result, according to new research.

Special Olympics and Nielsen form alliance


The partnership will aim to uncover and illustrate the purchasing power of people with intellectual disabilities.

"Brands are not gods or life partners, they're heuristics"


Brands looking to drive loyalty should focus attention on fitting into consumers’ lives and not on persuading them to buy, says Peter Dann of the Nursery.

Pop culture moves below the line


The ‘Facebookisation’ of culture means that people have an expectation that they will be able to share, comment and interact with content of all forms said Tom Ewing, content director, BrainJuicer Labs at Customers Exposed conference today.

Brands call for more lifestyle, attitudinal and behavioural insights


73% of brand advertisers would like more consumer lifestyle, attitudinal and behavioural information in online surveys, according to research from IAB Europe.

Instagram the 'social channel of choice' among Interbrand 100


86% of the Interbrand 100 now integrate Instagram into their marketing strategy, a 15% growth in activity since 2013, according to data from Simply Measured.

Marketing Workshop promotes Kosloski


Randy Kosloski has been named director of account management by the research and consulting firm.

Brands must help customers do more with less


Brands must learn to manage the more/less paradox affecting society said GfK’s Joe Staton at the Market Research Society’s Customers Exposed conference yesterday.

Slowdown in WPP growth attributed in part to 'geopolitical risk'


Third quarter reported revenues recorded as £2.8bn, up 3.1% from the same period last year.

Emerging markets leading change across the globe


Greater amounts of the world’s wealth is being generated by emerging markets as these countries become more educated and more urban said Rob Myers, Ipsos Marketing at the Market Research Society’s Customers Exposed conference in London today.

The Changing Face of Friendship


In a more anxious world, friendship lies at the heart of what it means to be a human and is profound to our lives said Becky Rowe, managing director, ESRO.

The human exposed


Behavioural economics has given us a framework to make valuable behavioural interventions, says Crawford Hollingworth of the Behavioural Architects. But this knowledge has the potential to leave humans exposed.

ComScore reports record Q3 revenue


ComScore’s Q3 2014 revenues have been recorded as $82.1m, up 15% from the same period last year.

Qualia and Placed partner to link online and offline behaviour


Partnership combines Qualia’s consumer intent information with Placed’s location technology to understand consumers’ offline actions after viewing a mobile ad.

Directions Research makes hires


Cincinnati-based Directions Research has hired Kacie Liederbach and Mike McCormick as account managers.

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