Today's top stories
Internet service company Tencent has become the most valuable Chinese brand for the first time, ahead of Alibaba and China Mobile, in WPP and Millward Brown’s fifth annual BrandZ ranking.
Research and insights company Simpson Carpenter has hired Pedro Oliveira and Sophie Mason to boost its qualitative team.
The guide sets out the five common behavioural economics strategies to emerge from the analysis of six years of IPA Effectiveness Awards papers.
Amazon took one in every four pounds spent on physical music, games and video in Britain in the run up to Christmas this year with online shopping now making up 39% of all transactions in the sector according to Kantar Worldpanel.
Gunning has joined the company from Ipsos Healthcare as research manager.
Kantar-owned TNS has made Federico Capeci its chief digital officer and CEO for TNS Italy based in Milan.
Alexandre Callay joins the sports marketing research firm from Mediametrie, where he was key accounts director.
The company saw its UK business grow by 23% last year.
YouGov has extended the reach of its Profiles tools to provide constituency-focused big data to all election candidates in the run up to the general election.
Digital data collection company Research Now has announced that private equity firm Court Square Capital Partners is to acquire shares in the company from a group of shareholders.
The latest Consensus Ad Forecast from Warc estimates that growth in global advertising expenditure will slow to 5.1% this year.
Todd Ruback, chief privacy officer of digital privacy and transparency consultancy Ghostery will address the EU Parliament about the impact on business of the EU Data Protection Regulation.
Daniel Szigeti has joined the company as a data analyst.
The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.
Former head of marketing, Abigail Comber, has been appointed to the newly-created role of head of customer at British Airways (BA) in a major marketing reshuffle.
Market research technology consultancy Data Liberation has appointed Pat Molloy as its new CEO as part of a shake-up of its exec team.
Forecaster combines internal and external data to predict the likely sales from a given marketing spend.