Today's top stories
UK — The Internet Advertising Bureau UK (IAB) has selected Firefish to head up a major research project to examine how consumers move from one device to another to navigate along the purchase journey.
UK — Outdoor media owner Clear Channel has launched an audience insight community aimed at connecting with 18-34 year-olds in eight major UK cities.
US — FashionPlaytes has teamed up with online research firm Toluna to help give brands greater insight into what makes tween girls tick.
UK — Business-to-business multiplatform media company Top Right Group has picked consumer intelligence specialist Sky IQ, to help overhaul its marketing and customer insight processes.
US — Lightspeed Research has licensed the Beacon market research platform developed by Decipher.
US — Multi-platform programming service FEARnet has appointed Elizabeth Greer as director of research.
UK — A platform has been launched in the UK that aims to help brand owners and retailers measure the effectiveness of their shopper marketing materials through neuromarketing and a panel made up of marketing experts.
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
Social media monitoring tools typically focus on ‘crude’ measures of volume – and in doing so they ignore huge amounts of valuable contextual data, says Face’s innovation chief Francesco D’Orazio. Interview by Brian Tarran.
CACI’s geodemographic segmentation tool Acorn is breaking away from the UK census – the future of which is currently under review. CACI’s John Rae tells Simon Miller what prompted the change in Acorn’s methodology.
Steve Phillips’s new venture, ZappiStore, is looking to automate and reduce the cost of large swathes of quant work. Clients like the idea, he says – but other agencies might not be so keen.
Lay’s recently paid $1m to the consumer who came up with its new potato chip flavour. It’s a sign of the times, says Alex Jones. Consumers don’t trust traditional marketing strategies anymore, so businesses are having to get creative.
Enterprise Feedback Management
Ipsos Loyalty’s John Carroll cuts through the confusion surrounding Enterprise Feedback Management to get to the heart of why it’s different from traditional customer research.
Insight and strategy
Ebooks are shaking up the publishing industry as MP3s did for music. Former EMI insight chief David Boyle tells Lucy Fisher how he’s helping HarperCollins get to grips with digital consumers.