Today's top stories
Digital, CRM and data healthcare company Wunderman Health has bought a majority stake in digital healthcare agency ABS Creative in Belgium.
The tendency to contact customer support skews toward millennials with younger shoppers making more contact than older shoppers according to a new report.
The Association for Data-driven Marketing and Advertising has finalised a merger with the Institute of Analytics Professionals of Australia.
Manchester-based market research agency Mustard has made four new appointments and two promotions as it looks to double revenues this year.
A new report has urged organisations to be transparent about use of personal data as 94% of consumers admit they would like more control.
Data taskforce due to report to UK and French governments by end of 2015 on establishing principles for improving SMEs’ use of data and data science.
Nielsen announced revenues of $1.6 billion for the second quarter of 2015.
US mobile users are most loyal to news and information apps — judging by frequency of first and last app usage — according to new analysis.
Three in 10 marketers worldwide said the inability to measure success was their top concern with mobile location advertising in a report from xAd.
Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.
Under the terms of the acquisition, shareholders will receive 365p in cash for each Chime share.
Consumer insights and analytics agency Bonamy Finch has hired Ahmed Hamada as a data science executive to help develop its analytics between big data and primary research.
Dunnhumby Health is intended to enable healthcare institutions to leverage patient data to build loyalty, improve people’s health and lower unnecessary costs.
Chime Communications in advanced discussions over a £350m purchase sees its share price rise 25%.
Susanne Goller and Johannes Van Lochem have both joined the UK new business team as account directors.
Consumers rate live online chat highest compared to all other customer service touch points, according to a customer service benchmark report.
Engagement Labs has acquired word-of-mouth market research company Keller Fay as part of its expansion into the US and UK markets.