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Tuesday, 21 April 2015

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Today's top stories

UK advertising up 5.8% driven by digital


Advertising revenues reached £18.6bn last year up 5.8%, the highest growth since 2010, according to the Advertising Association and Warc figures.

Richard Jameson to leave GfK


Jameson will leave in May to ‘pursue new opportunities’ and will be succeeded by Ben van der Werf as head of GfK’s Consumer Experiences business in the UK, Nordics and Baltics.

Increase in content streaming driven by 'better ad experience'


Shift in TV viewing habits from traditional TV to content streaming is linked in part to a preference for fewer, less intrusive adverts, according to research from IAB.

Realeyes' EU grant for measuring ad likeability


Realeyes and Imperial College London have been awarded a €3.64 million European Commission grant to develop technology’s capability to measure human emotions. names Hubert as CEO


Former MD of Ströer Digital Group, Martin Hubert, will take over management of the target group specialist on May 1.

Brands must be environmentally responsible, say consumers


76% of consumers believe that brands must be environmentally responsible, according to a new study.

Brands will need new ad formats for smartwatches


Advertising spend on smartwatches is predicted to reach $68.6 million by 2019, up from an estimated $1.5m this year.

UK approaches mobile tipping point


This year will see the (non-voice) time spent on mobile devices overtake that spent on desktops and laptops, according to latest estimates.

Spotify launches playlist targeting service


Spotify for Brands is launching Playlist Targeting, enabling brands to target audience segments based on the particular ‘mood’ of playlists.

ComScore retains UKOM contract


Originally appointed to provide online media audience measurement in 2012, comScore’s contract will now last until 2018.

Mothers' media consumption shifting to mobile


Mothers’ use of smartphones in the UK out-paces laptops and desktops with 93% of mums regularly using smartphones according to a survey from BabyCentre.

Instantly and Quant Edge build online ethnic panel


Audience and insights tool company, Instantly, has been commissioned by multi-cultural audience research specialists Quant Edge to build the UK’s first online ethnic market research panel.

Doctors and patients embrace mobile health apps


52% of UK medical professionals believe the NHS should increase its investment in developing smartphone technology to monitor patients’ health, according to new research.

New global analytics chief for Wunderman


Yannis Kotziagkiaouridis has joined Wunderman as global chief analytics officer based in its Dallas office.

New segment profile tool from Bonamy Finch


Consumer insights and analytics company Bonamy Finch has launched BoFiLer, a segment profiling tool designed to help market research agencies more easily compare and select segment solutions. 

Data Alliance expands to Africa


The WPP data company’s newest office will be in Cape Town, following sponsorship from local WPP companies.

Bellwether predicts 4.2% adspend rise in 2015


Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the latest IPA Bellwether Report.

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