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Tuesday, 02 September 2014

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Today's top stories

Evalueserve acquires Beyond Data


The research and analytics firm has announced its acquisition of the German business intelligence provider.

Mobile app ads see double the CTR of desktop web ads


Click through rate (CTR) is twice as high for mobile app ads compared with desktop web ads, according to Medialets.

Android maintains European dominance


Android has 75.1% European market share, according to latest OS barometer figures from Kantar Worldpanel ComTech.

Largest disabled consumer panel established in US


Kantar has teamed up with non-profit research organisation disABILITY to create the largest panel of consumers with disabilities in the US.

Australian launch for Millward Brown Vermeer


Global marketing consultancy’s Australian business is based in Sydney and led by Caspar Wright.

Openness rather than bullying behind online anonymity


Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to research from the US.

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Hall & Partners expands US healthcare team


Company announces four new joiners, including Ariella Evenzahav as director, US Oncology Center of Excellence.

BlueConic launches mobile app listening


New tool allows organisations to sync mobile customer data with customer data on the web.

CIE reports sixth year of growth


Chime’s Insight & Engagement Group has achieved a sixth consecutive year of growth with operating profit up 22% for the first half of this year.

Krea launches specialist diabetes panel


DIAB+ provides access to healthcare professionals in India, as well as patients and key opinion leaders.

Viewers 'driven back to linear TV' by social media


Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.

Email marketing preferred by consumers


Almost half of consumers wait for an email discount voucher before making a purchase according to research from the US.

Google launches drone project


Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.

GroupM buys Keyade in France


WPP’s GroupM has acquired French digital performance specialist Keyade.

Facebooks adds signal strength-based ad targeting


Advertisers can now target Facebook ads based on the strength of a user’s phone signal when they visit the social network.

Millward Brown Digital appoints new president


Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president.

SurveyMonkey creates survey advisory committee


Committee designed to provide company with advice on survey design and quality, market research and innovation.

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