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Wednesday, 28 January 2015

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Today's top stories

Tencent tops China brand value table

27-Jan-2015

Internet service company Tencent has become the most valuable Chinese brand for the first time, ahead of Alibaba and China Mobile, in WPP and Millward Brown’s fifth annual BrandZ ranking.

Simpson Carpenter adds to qual team

27-Jan-2015

Research and insights company Simpson Carpenter has hired Pedro Oliveira and Sophie Mason to boost its qualitative team.

IPA launches behavioural economics guide

27-Jan-2015

The guide sets out the five common behavioural economics strategies to emerge from the analysis of six years of IPA Effectiveness Awards papers.

Online accounts for 39% of entertainment retail

26-Jan-2015

Amazon took one in every four pounds spent on physical music, games and video in Britain in the run up to Christmas this year with online shopping now making up 39% of all transactions in the sector according to Kantar Worldpanel.

Natalie Gunning joins Impact Health

26-Jan-2015

Gunning has joined the company from Ipsos Healthcare as research manager.

TNS Italy appoints CEO

23-Jan-2015

Kantar-owned TNS has made Federico Capeci its chief digital officer and CEO for TNS Italy based in Milan.

Repucom hires Callay to lead on media research and content

23-Jan-2015

Alexandre Callay joins the sports marketing research firm from Mediametrie, where he was key accounts director.

Nunwood reports strong growth in 2014

23-Jan-2015

The company saw its UK business grow by 23% last year.

YouGov offers candidates constituency-based data

22-Jan-2015

YouGov has extended the reach of its Profiles tools to provide constituency-focused big data to all election candidates in the run up to the general election.

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Shareholder changes for Research Now

27-Jan-2015

Digital data collection company Research Now has announced that private equity firm Court Square Capital Partners is to acquire shares in the company from a group of shareholders.

Advertising spend growth forecast to slow

27-Jan-2015

The latest Consensus Ad Forecast from Warc estimates that growth in global advertising expenditure will slow to 5.1% this year.

Ghostery chief privacy officer to address EU Parliament

26-Jan-2015

Todd Ruback, chief privacy officer of digital privacy and transparency consultancy Ghostery will address the EU Parliament about the impact on business of the EU Data Protection Regulation.

McCallum Layton adds to data processing team

26-Jan-2015

Daniel Szigeti has joined the company as a data analyst.

Marketing activity shows strong start to the year

23-Jan-2015

The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.

BA creates standalone customer experience unit

23-Jan-2015

Former head of marketing, Abigail Comber, has been appointed to the newly-created role of head of customer at British Airways (BA) in a major marketing reshuffle.

Data Liberation appoints new CEO

22-Jan-2015

Market research technology consultancy Data Liberation has appointed Pat Molloy as its new CEO as part of a shake-up of its exec team.

Summit launches predictive analytics platform

22-Jan-2015

Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

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