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Monday, 03 August 2015

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Today's top stories

WPP acquires ABS Creative

3-Aug-2015

Digital, CRM and data healthcare company Wunderman Health has bought a majority stake in digital healthcare agency ABS Creative in Belgium.

Customer support wanted most by millennials

3-Aug-2015

The tendency to contact customer support skews toward millennials with younger shoppers making more contact than older shoppers according to a new report.

Australian marketing and analytics bodies merge

3-Aug-2015

The Association for Data-driven Marketing and Advertising has finalised a merger with the Institute of Analytics Professionals of Australia.

Mustard expands with new hires and promotions

31-Jul-2015

Manchester-based market research agency Mustard has made four new appointments and two promotions as it looks to double revenues this year.

Data distrust 'could harm UK economy'

31-Jul-2015

A new report has urged organisations to be transparent about use of personal data as 94% of consumers admit they would like more control.

UK and France launch joint data initiative

31-Jul-2015

Data taskforce due to report to UK and French governments by end of 2015 on establishing principles for improving SMEs’ use of data and data science.

Nielsen Q2 revenues up at constant currency

30-Jul-2015

Nielsen announced revenues of $1.6 billion for the second quarter of 2015.

News and information apps secure most loyalty

30-Jul-2015

US mobile users are most loyal to news and information apps — judging by frequency of first and last app usage — according to new analysis.

Measuring mobile limiting factor for marketers

29-Jul-2015

Three in 10 marketers worldwide said the inability to measure success was their top concern with mobile location advertising in a report from xAd.

60% of Cannes shortlist led with social media

3-Aug-2015

Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.

Chime agrees to £374m sale to Providence and WPP

31-Jul-2015

Under the terms of the acquisition, shareholders will receive 365p in cash for each Chime share.

Bonamy Finch appoints data science exec

31-Jul-2015

Consumer insights and analytics agency Bonamy Finch has hired Ahmed Hamada as a data science executive to help develop its analytics between big data and primary research.

Dunnhumby launches healthcare offer

31-Jul-2015

Dunnhumby Health is intended to enable healthcare institutions to leverage patient data to build loyalty, improve people’s health and lower unnecessary costs.

WPP and Providence bid to takeover Chime Communications

30-Jul-2015

Chime Communications in advanced discussions over a £350m purchase sees its share price rise 25%.

Lightspeed GMI adds to new business team

30-Jul-2015

Susanne Goller and Johannes Van Lochem have both joined the UK new business team as account directors.

Live chat highest rated customer touchpoint

30-Jul-2015

Consumers rate live online chat highest compared to all other customer service touch points, according to a customer service benchmark report.

Engagement Labs buys Keller Fay Group

29-Jul-2015

Engagement Labs has acquired word-of-mouth market research company Keller Fay as part of its expansion into the US and UK markets.

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