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Monday, 22 September 2014

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Today's top stories

Behavioural science predicted a No vote says Cialdini


Robert Cialdini, one of the most eminent social scientists in the field of influence and persuasion, predicted a No vote in the Scottish referendum based on behavioural science understanding, and not politics.

Future of healthcare research may lie with mobile apps


Almost nine out of ten (88%) UK doctors own a smartphone and the majority (82%) said they use them regularly at work for professional purposes according to Cello Health Insight’s latest study.

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Mongolian research agency bought by WPP


WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.

Referendum fallout on Scottish MPs voting on English laws


Half of Britons (54%) supported the idea of not allowing Scottish MPs in Westminster to vote on issues that don’t affect Scotland, according to a poll taken ahead of yesterday’s referendum.

European marketing confidence ahead of other regions


Marketing confidence in Europe increased 4.2 points from August to reach 60.2, according to Warc’s latest Global Marketing Index.

Apple's Tim Cook publishes open letter on privacy


Apple’s CEO TIm Cook has published an open letter on its website reiterating the company’s commitment to data privacy.

Harris joins Marketing Workshop


Research and consulting firm Marketing Workshop has hired Vivian Harris as vice-president, client services.

Digital consultancy Transmute opens its doors


Digital strategist, Tiffany St James, who has held numerous high profile digital marketing roles in government, has launched a consultancy Transmute with Charlie Southwell.

CEOs prioritise customer interaction to stay relevant


While more than half of US business leaders feel more confident about the economy than they did a year ago, they are worried about their products and services remaining relevant, according to a KPMG study.

Wolf launches Wisdom, Insight and Mojo in US


Synovate’s Steve Wolf has formed a new research consultancy, Wisdom, Insight and Mojo based in New York.

BrainJuicer's interim results show profits up


BrainJuicer reported revenue growth up 4% to £11.2m for the first half of 2014 while operating profits rose 18% to reach £1.5m.

Digital behaviour not defined by age


Digital Natives have long been assumed to be the most active online but Kantar Media’s TGI Clickstream data shows age is not the best predictor of digital behaviour.

Grout to work as product perceptions consultant


Andy Grout has joined sensory and consumer specialist agency product perceptions as a part-time consultant to help with strategic and business development.

MMR makes multiple hires


Andy Wardlaw has joined consumer insight agency MMR Research Worldwide in the new role of insight director.

Cello posts strong first half results for 2014


The Cello Group has announced a 9.4% increase in revenues taking them to £78.3m for the first half of the year while gross profits increased 14.8% to £39.5m.

Verve's international community panel boosted with new hires


Rich Preedy and Olly Robinson have joined Verve to lead its international community panel as part of a wave of new hires.

Optimity Advisors expands into Europe with acquisition


US-based management consultancy Optimity Advisors has bought advisory and data management firm Matrix Knowledge to create a permanent European office.

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