Today's top stories
WPP-owned field and shopper marketing company Always Marketing Services has acquired 3ree, an integrated marketing company based in Singapore.
Sports and entertainment insight consultancy Repucom has hired Lars Stegelmann as its executive vice-president commercial operations based in Cologne.
The IAB Europe AdEx Benchmark research has revealed a fifth year of consecutive double digit growth for the European online advertising market.
Ipsos’ overnight concept testing offer InnoQuest now includes dual concept testing and an optimisation function.
Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.
Audience insight tech company Lumi has entered a partnership with Cint to create what they claim is the world’s largest mobile-first research panel.
A study using neuro imaging techniques has revealed that memory-encoding activity peaked at a higher level for interactive ads than traditional mid-page units (MPU).
Growth in subscriptions of video on demand (VOD) services such as Netflix and Amazon Prime has been solely due to the over 35-year-olds.
Samih Fadli joins the company from Gravity4 to lead its Data Intelligence practice and extend its marketing intelligence and data sciences practices.
Market research language and translation company GobaLexicon has expanded into Belgium with the opening of a new office in Antwerp.
75% of viewers are unable to identify the brand or product being sold within the MRC’s minimum two second viewability definition, according to a new survey.
The inquiry will be chaired by Prof. Patrick Sturgis of the University of Southampton and supported by eight survey and polling experts.
Kate Waller has joined Midlands-based market research agency Community Research as associate director.
The WPP CEO has said that regulation being discussed to limit the use of consumer data would be detrimental to the advertising industry.
Kids digital platform Totally Tween has teamed up with Sherbert Research to offer brands access and research opportunities among 8- to 12-year-old girls.
Tech survey research company SSI has launched SSI Proximity Sample, a geo-location product that combines location and behavioural data.
Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.