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Friday, 27 March 2015

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Today's top stories

BritainThinks teams with The Guardian for election research

27-Mar-2015

BritainThinks has announced a collaboration with The Guardian looking at undecided voters in five key constituencies in the run-up to the general election in May.

Neuroscience research points to influence of digital OOH on other media

27-Mar-2015

A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media.

EU citizens advised to close Facebook accounts if they don't want to be spied on

27-Mar-2015

The European Commission has warned EU citizens to close their Facebook accounts if they want to keep information private from US security services.

Bank customers looking to switch cut in half

26-Mar-2015

Research into people’s attitudes toward their banks has found that consumer confidence has returned with only 12% looking to switch providers.

VOD to be worth over £1bn by 2019

26-Mar-2015

Demand for video streaming services in the UK grew 56% between 2013 and 2014 to reach a value of £437m, according to new research from Mintel.

Chime reports 10% growth in operating profits with revenue up for CIE

25-Mar-2015

Chime Communications saw like for like operating income grow 6% to £198.9m, profits increase 10% and pre-tax profits rise 6% to £30.1m in 2014.

Confirmit partners with Language Connect

25-Mar-2015

New solution will save up to 90% of the cost and time of coordinating translations for market research claims the company.

Kinetic and #ogilvychange announce BE planning tool

25-Mar-2015

The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.

Global appointments at Havas SE

24-Mar-2015

Fredda Hurwitz and Thiago Bersou have been made global chief strategy officer and global creative planning director respectively for Havas Sports and Entertainment (Havas SE) based in London.

Crowd DNA makes new hires

27-Mar-2015

London and Amsterdam-based cultural insights and innovation business Crowd DNA has announced a number of new hires and promotions in its London office.

Guidelines launched for online research integrity

26-Mar-2015

ESOMAR and the Global Research Business Network (GRBN) have launched new guidelines for brands and marketers providing advice and techniques for ensuring the integrity of sample quality used in online research. 

Wunderman appoints global chief data officer

26-Mar-2015

Alongside his new role, Gary Laben will remain CEO of KBM Group, Wunderman’s data, insights and marketing technology arm.

Vision One hires Wood to lead qual team

26-Mar-2015

Victoria Wood has joined the company as director to head up its qualitative, advertising and retail services.

Starcom MediaVest expands PACE panel

25-Mar-2015

Global media comms agency Starcom MediaVest Group (SMG) has announced the expansion of its consumer knowledge platform PACE panel.

People Pattern launches Audience Insight platform

25-Mar-2015

The platform converts ‘unstructured’, public data such as posts, tweets, commentary and reviews, into audience insights.

Future Foundation and IPA launch 10-year consumer engagement study

25-Mar-2015

The first phase of findings from The Future of Marketing and Agencies in 2025 has identified four scenarios for consumer marketing and engagement to 2025.

Millward Brown launches digital ad copy-testing tool

24-Mar-2015

Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.

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