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Thursday, 27 August 2015

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Today's top stories

Marketing budgets shift to customer retention


More than half (57%) of CMOs expect marketing budgets to increase in the next two to three years.

WPP buys Webling in Australia


WPP-owned J.Walter Thompson has acquired a majority stake in Sydney-based digital agency Webling.

Contactless payment up 560% in 12 months


British consumers have increased their spending via contactless cards by 560% in the past 12 months according to data from Mastercard.

WPP pre-tax profits up 12% in Q2


WPP reported a 12% increase in pre-tax profits and an increase in like-for-like net sales of 2.3% to £5.04bn for the second quarter of 2015.

Four new owners for Directions Research


Betsy Sutherland, Hannah Peters, Miguel Martinez-Baco and Tiffany Bailey announced as new owners of employee-owned Directions Research.

Nepa and Bakamo.Social in partnership


Research and analytics firm, Nepa UK, has announced a strategic business partnership with Bakamo.Social, the qualitative social media intelligence company.

Purchase decisions influenced by look and style of gadgets


Turkey, Mexico and Brazil lead the countries where consumers firmly agree that look and style of new tech gadgets is important when buying new tech.

Qlik appoints chief strategy officer


Visual analytics company Qlik has announced Les Bonney will take on the new role of chief strategy officer to help identify new market opportunities.

Global data analytics outsourcing market to reach $3.3bn by 2019


The data analytics outsourcing market is predicted to grow about 30% between 2015 and 2019 according to the latest report from Technavio.

Barc India and TAM form meter management company


Barc India and TAM India form a meter management company to supply raw data to Barc India

Carat Global appoints chief digital officer


Digital veteran, James Harris, joins Carat as its new chief digital officer reporting to global president, Doug Ray.

Realeyes appoints chief data scientist


Emotion analytics company Realeyes has hired US government data scientist, Jeff Ryan, as its chief data scientist.

eDigitalResearch makes hires and promotions


Voice of the customer research company eDigitalResearch has appointed Angie Coombe as research manager and David Jeans as senior research manager in a number of new hires and promotions at the company.

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Ugam partners with OnePoint Global


Analytics company Ugam has announced a partnership with digital survey tech solutions firm OnePoint Global to boost its mobile and SMS-based survey technology.

Lightspeed GMI expands to India


WPP-owned digital data company Lightspeed GMI has expanded its Asia-Pacific operation with a new office in Gurgaon, India.

Loyal fans and big moments behind TV programme social buzz


Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.

Isentia buys King Content


Media intelligence company Isentia has acquired global content marketing firm King Content in a deal that could be worth up to $48m.

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