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Tuesday, 02 September 2014

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Today's top stories

Evalueserve acquires Beyond Data

1-Sep-2014

The research and analytics firm has announced its acquisition of the German business intelligence provider.

Mobile app ads see double the CTR of desktop web ads

1-Sep-2014

Click through rate (CTR) is twice as high for mobile app ads compared with desktop web ads, according to Medialets.

Android maintains European dominance

1-Sep-2014

Android has 75.1% European market share, according to latest OS barometer figures from Kantar Worldpanel ComTech.

Largest disabled consumer panel established in US

29-Aug-2014

Kantar has teamed up with non-profit research organisation disABILITY to create the largest panel of consumers with disabilities in the US.

Australian launch for Millward Brown Vermeer

29-Aug-2014

Global marketing consultancy’s Australian business is based in Sydney and led by Caspar Wright.

Openness rather than bullying behind online anonymity

28-Aug-2014

Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to research from the US.

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Hall & Partners expands US healthcare team

28-Aug-2014

Company announces four new joiners, including Ariella Evenzahav as director, US Oncology Center of Excellence.

BlueConic launches mobile app listening

28-Aug-2014

New tool allows organisations to sync mobile customer data with customer data on the web.

CIE reports sixth year of growth

27-Aug-2014

Chime’s Insight & Engagement Group has achieved a sixth consecutive year of growth with operating profit up 22% for the first half of this year.

Krea launches specialist diabetes panel

1-Sep-2014

DIAB+ provides access to healthcare professionals in India, as well as patients and key opinion leaders.

Viewers 'driven back to linear TV' by social media

1-Sep-2014

Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.

Email marketing preferred by consumers

29-Aug-2014

Almost half of consumers wait for an email discount voucher before making a purchase according to research from the US.

Google launches drone project

29-Aug-2014

Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.

GroupM buys Keyade in France

28-Aug-2014

WPP’s GroupM has acquired French digital performance specialist Keyade.

Facebooks adds signal strength-based ad targeting

28-Aug-2014

Advertisers can now target Facebook ads based on the strength of a user’s phone signal when they visit the social network.

Millward Brown Digital appoints new president

27-Aug-2014

Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president.

SurveyMonkey creates survey advisory committee

27-Aug-2014

Committee designed to provide company with advice on survey design and quality, market research and innovation.

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