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Tuesday, 23 December 2014

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Today's top stories

Millward Brown buys Habitus


WPP-owned Millward Brown has acquired Ecuador-based market research company Habitus.

WPP acquires Mexican digital marketing agency


Clarus Digital, a full-service digital marketing agency, has clients including Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.

Facebook 'the best network for user engagement'


Facebook adoption is almost 100% among the Interbrand Top 100 Global companies, according to the latest data from Simply Measured.

SoapBoxSample partners with TrueSample


SoapBoxSample has announced a deal with TrueSample to add two of its products, Sample Validation and Multi-Device Fingerprint.

Kantar acquires majority stake in IBOPE Media


WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.

HGGC completes majority investment in SSI


The private equity firm has completed its investment, in partnership with Providence Equity Partners and Sterling Investment Partners, in the parent company of Survey Sampling International.

Facial reactions points to John Lewis' penguin's popularity


John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.

Tesla Motors tops cultural traction in US


Tesla Motors, Google and Amazon have come out as the most culturally vibrant brands in the US according to Added Value’s Cultural Traction 2014 report.

Brandwatch acquires PeerIndex


Acquisition will see PeerIndex’s influencer analysis technology, author profiles and Twitter author database integrated into Brandwatch’s platform.

Newsworks appoints Turner as director of insight


Denise Turner, currently chief insight officer at Havas Media Group, will oversee the insight programme at the marketing body for national newsbrands.

Macromill launches medical research joint venture


Macromill-CareNet is a new joint venture specialising in medical market research.

IHS buys Infonetics Research


Information, insight and analytics firm IHS has acquired global comms market research company Infonetics Research.

Pester power factor in mobile purchases


Children’s choices have a significant influence on the decisions parents make when buying a wireless device according to research from Communicus.

Confirmit urges businesses to prepare for 'barrage of data' from IoT


Market research software provider insists that ‘businesses must correct the imbalance between too much data and not enough insight’.

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Quirkos launches qual software


Edinburgh-based Quirkos has released a software package to help researchers understand qualitative text data.

100% viewability measurement 'not yet possible'


The Interactive Advertising Bureau has recommended 70% as the best threshold for buyers and sellers during 2015.

Inskip takes helm at The Futures Company


Mark Inskip has been appointed as global CEO of Kantar-owned The Futures Company, replacing Will Galgey who is moving to TNS UK as CEO.

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