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Friday, 27 February 2015

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Today's top stories

TV set viewing falling as mobile viewing rises


TV viewers in the UK are watching 10 minutes less a day compared with last year according to the latest report from commercial TV marketing body, Thinkbox.

Nielsen plans to move from Netherlands to UK


Nielsen’s board of directors has approved a plan to change the company’s legal domicile from the Netherlands to the UK.

TNS launches crowdsourcing tool


Kantar-owned TNS has announced the launch of its bespoke online communities tool, ThinkTank.

Research Now appoints new SVP of client development


Doug Pierce, a Nielsen Company veteran, has joined Research Now as senior vice-president of client development.

ComScore launches mobile audience measurement tool


Mobile Metrix combines passive on-device measurement via mobile panels with census-level data to provide insights into mobile media usage across apps and mobile browsing.

FreshMinds hires Anjul Sharma


Sharma has joined the company from the Value Engineers as a senior consultant.

Videology appoints EMEA media director


Video advertising platform Videology has expanded its European leadership team with the appointment of Robin Kingerlee as EMEA media director.

DJS Research welcomes ten new joiners


The Stockport-based agency has announced a number of new hires and internal promotions.

Brands 'should encourage consumers to complain about marketing'


New research suggests that brands should make it easier for consumers to complain about their one-to-one marketing, in order to earn greater consumer trust and increase marketing effectiveness.

Ebiquity buys Media Value


Media and marketing insights firm Ebiquity has acquired Spanish-based media auditing company Media Value.

OMD UK launches insights-driven Newsroom


Media agency OMD UK has restructured and launched an insight and ideas team Newsroom in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain.

CACI to be exclusive data provider for JICPOPS


The UK advertising industry’s Joint Industry Committee for Population Standards (JICPOPS) has appointed data consultancy CACI to be its sole data provider.

Ipsos reconfigures marketing and comms offer with launch of Ipsos Connect


Ipsos Connect, which will coordinate brand comms, advertising and media, is an amalgamation of Ipsos ASI and Ipsos MediaCT.

Federated Sample hires client development director


Programmatic sampling network Federated Sample has announced that former Research Now director, Peter Costa, has joined as executive director, client development.

Ipsos Healthcare hires head of emerging markets


Omar Ehsan has been appointed as the new head of emerging markets and global clients at Ipsos Healthcare.

IAB Europe launches digital advertising effectiveness library


The Interactive Advertising Bureau (IAB) Europe has launched the Library of Ad Effectiveness Case Studies - a resource offering insight on the effectiveness of digital advertising for branding campaigns.

ComRes and Daily Mail in poll partnership


The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and into the next parliament.

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