Research
Roger Sant FREELANCE
Stories by this contributor.
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Let's let respondents decide what matters
1-Sep-2010
Roger Sant, vice president at Maritz Research, says we need to start thinking of respondents as customers – and give them a little more respect.
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Are they being served?
October 2009
Roger Sant, vice president at Maritz Research Europe, argues that we need to transform the way we go about measuring and managing the customer experience.