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How the retail sector is using market research and insight to better understand customers.
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Dobbies hires former Costa marketing chief
Dobbies Garden Centres has appointed Phil Thomas as chief marketing officer, with a remit to bring an increased focus on customer insight and data analytics.
Katie McQuater
News
Criteo gains MRC accreditation
Global commerce media firm Criteo has gained its first ever accreditation by the Media Rating Council (MRC) for its display rendered impression and click advertising metrics.
News
The Economist UX research lead: ‘Customer centricity is a mindset’
Research professionals from The Economist, Pentland Brands and ImpactSense discussed what customer centricity means to them, and how it boils down to empathy and understanding, as part of a panel at the MRS annual conference in London.
Ben Bold
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Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Research Manager – Varied projects including behavioural science!
£35,000 – £45,000 + strong benefits
Spalding Goobey Associates
Research Manager – International Strategic Comms
£40–48,00+ bonus and benefits
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Research Manager – Varied projects including behavioural science!
£35,000 – £45,000 + strong benefits
Spalding Goobey Associates
Research Manager – International Strategic Comms
£40–48,00+ bonus and benefits
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Featured company
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON