Research 2010 Conference blog
The shortlist for the Research 2010 conference awards was announced yesterday afternoon. The winners will be named at the annual Research Awards dinner in London on 13 December.
Given the potential of the Dragons’ Den session to descend into silliness, it turned out to be a showcase for some extremely sensible ideas.
Forecaster James Woudhuysen warned this afternoon that governments are displaying a dangerous “infatuation with forecasting”.
Nick Coates, chair of the Big Brands Co-Creation showcase, kicked off his session with the warning that ‘if you think co-creation is going to go away, you can think again.’
In today’s Ideas Rush session at Research 2010, Jeffrey Henning of Vovici spoke about the importance of treating respondents right.
There was frustration with the slow pace of change in the MR industry at Research 2010 this morning.
Another post from Vovici’s Jeff Henning, this one covering the Ideas Rush session. Henning was particularly taken by the idea put forward by Annalies Verhaeghe of InSites Consulting, which she encapsulated in the form of a limerick.
Rosie Campbell of Campbell Keegan made a strong argument in her paper at Research 2010 this morning for better analysis of online language.
The Future Place’s Ray Poynter explores and explains in more depth his outburst during yesterday’s Question Time conference session, when he proclaimed that surveys will be dead in 20 years.
A panel of market researchers faced some tough questions at Research 2010 this afternoon from Stephen Sackur, the no-nonsense host of the BBC’s Hardtalk.
This afternoon’s Research Unlimited session looked at a number of technologies, all of which could easily be described as potential game changers for market research.
Reon Brand, senior manager for research, innovation and development at Philips Design gave the audience a peek into how one of the world’s largest manufacturers uses research to design its next wave of products.
Vovici’s Jeffrey Henning has covered the session, “Sex, Lies and Chocolate: How communities can change the way you think about innovation for good”, presented by Doron Meyassed of Promise Communities.
Axa’s director of customer intelligence Darren Cornish gave a fascinating glimpse into how clients use internal staff communities to improve business.
Introducing keynote interviewee Armando Iannucci this morning, our editor Marc Brenner took great care in choosing a clip of his work that didn’t include any bad words. A futile effort, as it turned out: there was probably more swearing in that one interview than in all the sessions at all past conferences put together.
Good morning all and welcome to the first day of Research 2010: The Annual Conference. Billed as ‘a festival of ideas, innovation and inspiration’, this blog will report the highlights of the day as well as serving as a forum for continuing debate on the topics and themes raised in conference sessions.