All posts from: March 2012
“God is a great behavioural economist,” says Ogilvy UK vice chairman Rory Sutherland on the final day of the ARF Re:think conference in New York.
Automotive industry veteran Bob Lutz and Nielsen CEO Dave Calhoun (pictured) discussed how research can get top-level attention in business at the ARF Re:think conference.
Sports broadcaster ESPN is one of the companies that has been pioneering cross-media measurement. Findings shared by the firm’s research bosses at the ARF’s Re:think conference in New York showed what can be learned from understanding media usage on multiple platforms, and how it changes the firm’s relationship with advertisers.
The success of internet radio service Pandora is testament to the power of personalisation. Founder and CEO Tim Westergren told the ARF’s Re:think conference in New York how the company has managed to reach nearly 50 million listeners and a market capitalisation of $1.75bn.
Biometric data gives researchers the power to measure emotional reactions. But ABC TV’s Justin Fromm reminded delegates at the ARF’s Re:think conference in New York of the importance of using these tools alongside more conventional methods.
Researchers like to think they can help spur creativity, but creative professionals don’t always agree. So what’s the key to this elusive quality? Jonah Lehrer, a contributing editor for Wired, has published a book on the subject.
The theme of this year’s ARF Re:think conference in New York is change. The research business is on the brink of transformation, said the ARF’s president and CEO Bob Barocci. So what are agencies doing about it?
More details have emerged about the contenders for the Ginny Valentine Badge of Courage, a new award that aims to recognise those who have shown exceptional bravery in the name of research.