Reporter's Notebook
The Social Media Garden – now open
The Unilever-backed project, built around a new online collaboration platform, has gone public.
No guts no glory
A new award aims to recognise those who have shown exceptional bravery in the name of research.
Vintage visualisations
A poster display at the London Transport Museum reminds us that data visualisation has been around for a long time.
The hit parade
2011 has been Research Live’s biggest year yet, and these were our most popular articles.
What's happening with EmSense?
Wondering what’s become of EmSense? Me too. The neuromarketing research firm was reported to be going through “a sales process” several months back but there’s been no word since September.
Are politicians scared of being caught spinning statistics?
The government has once again attracted the attention of the UK Statistics Authority for its handling of official figures.
Can't pay or won't pay? Whither the upfront fee?
An experienced South African researcher has asked the country’s marketing research association to step in and investigate the “phenomenon” of research buyers who do not pay 60% of the agreed fee when a contract is confirmed between client and agency.
The 'right to be forgotten' is a 'false expectation'
Internet users should have the right to delete their data at any time, according to EU commissioner Viviane Reding – but we should not give people “false expectations”, warned UK culture minister Ed Vaizey (pictured) in a speech earlier this month.
Canadian pollsters mull methodology changes
Canadian pollsters are “reconsidering their methods” to take into account the higher likelihood of older people and middle-class homeowners turning out to vote.
Polling by pizza
Whenever an election comes around, it seems everyone wants a slice of the action in predicting who will come out on top.
Listen to the tweeple – but only speak when spoken to
New research from Maritz and its social intelligence arm Evolve24 suggests people are happy for companies to respond to them about complaints they have made on Twitter.
Thoughts on Esomar Congress: don't lose your balance
Whatever research methods you choose to use, approach them with caution, take them in moderation and don’t lose your balance.
Best behaviour
Speakers at this week’s Esomar Congress in Amsterdam brought authority and experience to the hot topic of behavioural economics.
Changing with the times
The Netherlands no longer has a market research association. Instead it has a Centre for Information Based Decision Making and Marketing Research. Should other associations follow suit?
Failing to sell yourself
“If you’re going to come in and tell me how to make my product acceptable to consumers, then please, please, please think back again about your own product,” says Reckitt Benckiser’s global research boss.
Where should you open your next research office?
Five researchers fly the flag for their chosen location at Esomar Congress.
Speaking the language of ROI
Danny Russell of Sky wants researchers to start translating percentages into pounds, euros and dollars.
The rules of the game
The idea of gamification has captured the imagination of the research industry recently. But what happens when you apply it in practice?
Brain scans and beer ads
Delegates at Esomar Congress saw neuromarketing in action today, as Heineken’s Henk Eising showed how the brewer combined traditional qual research with neuroscience and biometric techniques to hone its TV ads.
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