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Saturday, 28 November 2015

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NRS PADD receives mixed response


"but for media planning purposes, it only becomes useful if we can prove that readers are more loyal across multiple platforms" eh?? Not sure I get the gist of that broader comment - something along the lines of "this doesn't answer all our questions, therefore is useless" - but it seems short-sighted. While the may not be as complete as some agencies would like, it's an important step on the path to a much more comprehensive measure of 'readership'; and at a time when print titles are increasingly looking online for readers and revenue, it's invaluable.

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4:32 pm