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Monday, 22 December 2014

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Headline

NRS PADD receives mixed response

Comment

"but for media planning purposes, it only becomes useful if we can prove that readers are more loyal across multiple platforms" eh?? Not sure I get the gist of that broader comment - something along the lines of "this doesn't answer all our questions, therefore is useless" - but it seems short-sighted. While the may not be as complete as some agencies would like, it's an important step on the path to a much more comprehensive measure of 'readership'; and at a time when print titles are increasingly looking online for readers and revenue, it's invaluable.

Posted date

18-Sep-2012

Posted time

4:32 pm

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