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Monday, 30 November 2015

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'Our users are small businesses that can't afford MR'


I am all for faster, quicker, cheaper, but we have to know what this sample is representative of. Where is it drawn from -what sources and what is the bias. What does this data actually say.... that almost 70% of people like the Olympics - which people? For a simple toe in the water / general gut feel, its OK (but would anyone's gut do?) - does this represent a general population? Probably not. We should ask to see the evidence of what the sample represents, otherwise as an industry we are open to releasing leading data, and de-valuing quality research

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2:26 pm