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Thursday, 26 November 2015

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Will this do?


Somehow I'm not surprised by Justin's findings. It is more than simply a problem within the MR sector. For 3/4 years in the middle of the last decade I ran a course aimed at junior managers in the field of marketing. I was appalled at the quality of some of the written assignments from students. They lacked any real structure, and evidence to substantiate claims; filled with detail that should be consigned to appendices; lacked a 'senior management' level summary and the use of English was lamentable (never mind the typos - using Spellcheck is not enough!); no content page etc. These were aspiring managers! When my eldest daughter was looking at universities to read English, I was struck by a poster at a Leeds open day from a leading management consultancy saying why they liked recruiting English graduates. One factor mentioned was that they could write lucidly and persuasively, with a good command of the English language. I'm also a judge for an annual competition for graduates & post graduates in marketing, and again the low standard of some entries amazes me - why do lecturers allow their students to submit poor quality entries as it reflects so badly on their institutions? Finally, it might be interesting to hear from agencies about the quality of written briefs submitted by clients............

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2:39 pm