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Wednesday, 25 November 2015

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Quality qual builds 'brands for life'


As an Asian researcher who has gone through the process successfully all I can say is that the quality of researcher has to be matched by the quality of the client. Despite being accredited - I've been told a number of times but you cost more than x agency. Surely if quality is what Unilever is seeking then they need to start with ensuring their teams can compare apples against oranges and not continue to judge always on cost. The whole procedure is expensive for an individual around $3K per person put forward before you consider day rates for time to write the proposal, discussion guide, oversee recruitment and attend the session. The constraints mentioned above are already impacting asia -availability for those that pass is now difficult to find - it's nearly impossible for anyone working on regional projects to now book an accredited moderator in China that fits your timings and client budgets.

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8:35 am