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Thursday, 26 November 2015

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Tugging on the behavioural heartstrings


I love the ATM idea too. In "these austere times" (in the article's opening words) it will be lovely to see people in the queue being energized by the philanthropist in front of them getting oompahpah'd by a hole in the wall. We are all in this together. I'd question Crawford Hollingworth's costings, though. Useless blocks of wood with words written on them being re-sold for ever is a reasonable boiling-down of behavioural economics - but £100? This is a scientific discipline (who amongst us has not leveraged her endowment bias?) and £100/household is simply not enough.

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12:53 pm