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Headline

Unilever chasing improved qual quality with accreditation programme

Comment

How can one interpret this in anything other than an indictment of the skill levels of Unilever's research/insight managers. The issue here is not sun-standard researchers - there are sub-standard providers in most markets - but the inability of the commissioner to recognise what quality looks like. You don't need an accreditation scheme like this; you simply don't work again with someone who doesn't deliver the standards that any properly trained research/insight manager would require - and their ability to do so should be a pre-requisite for their continued employment.

Posted date

13-Jun-2012

Posted time

3:40 pm

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