This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Thursday, 26 November 2015

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.

Report comment to moderator

Mandatory All fields must be completed.


Unilever chasing improved qual quality with accreditation programme


How can one interpret this in anything other than an indictment of the skill levels of Unilever's research/insight managers. The issue here is not sun-standard researchers - there are sub-standard providers in most markets - but the inability of the commissioner to recognise what quality looks like. You don't need an accreditation scheme like this; you simply don't work again with someone who doesn't deliver the standards that any properly trained research/insight manager would require - and their ability to do so should be a pre-requisite for their continued employment.

Posted date


Posted time

3:40 pm